My BEEF with NOOM!

Oct 20, 2021

Noom is marketed as your “last weight loss program.” 

But y’all, I’ve got BEEF with Noom! 

Noom says they take a “behavioral approach” to weight loss. 

You get set up with a health coach, they provide accountability, work with you on nutrition, and on the app you can log exercise, and your motivation, and a bunch of other things. Sounds great, right?! 

But let’s dive into the reality of it. 

Noom says they take a “behavioral approach” to weight loss…

 But weight loss is still the #1 goal… 

And weight loss is NOT a behavior! 

And anything that focuses on weight loss as the goal, in my opinion, is toxic. 

I mean how many times do you hear yourself saying, “Once I see that number on the scale, then I’ll be happy”, “then I’ll be confident…”, “then I’ll be living my best life…”?! 

In my opinion, if you focus on things that are actually behaviors (eating nutrient dense food, getting 7-8 hours of sleep, drinking water), more often than not, weight loss will come as a byproduct. And you’ll actually feel better about the weight loss, and your lifestyle, in the process! 

It’s also so important to learn how to love and value ourselves at every single stage of health! Because I believe it’s totally possible to love ourselves where we are now, while also having goals and wanting to make a change.  

Here’s another problem I have with Noom… 

They divide food into three categories and tell you what you should eat less of and what you should eat more of. The problem with this is if you eat the food that they tell you not to eat, you’re going to feel like a ‘failure,’ which a lot of people associate with being a ‘bad person’. 

I believe in making all food available to people, and then providing the skills needed to make healthy choices. Like how to structure a plate, how to gage portion sizes, how to choose foods with intention rather than being led by cravings, emotions, or social pressures. 

I will never shame you or restrict you or tell you to stop eating ‘bad foods’. 

What’s even more dangerous is when you Google “Intuitive Eating,” Noom pops up first… and it is NOT an intuitive eating tool or a sustainable solution for healthy living — it’s another fad diet. 

I REPEAT! Don’t let their deceptive marketing fool you! 

Noom is a fad diet masked as a sustainable solution. 

So, needless to say, their approach to weight loss is totally against my philosophies as a coach. 

If you’re looking for personalized support with your health (and an actual sustainable solution…) CLICK HERE TO TAKE OUR QUIZ TO SEE WHICH ONE OF OUR HEALTH COACHING PROGRAMS IS RIGHT FOR YOU! 



If you get overwhelmed in the grocery store or don't know what to buy, this clean eating shopping list will make things so much easier for you!